MIPIM traditionally attracts tens of thousands of industry professionals and serves as a real estate exhibition, conference and networking event. This year’s MIPIM was held under the motto ‘Driving the Urban Change’ – reflecting the post-Covid world we live in and how this is challenging fundamental assumptions and global trends, such as urbanisation, and how to build smart cities for tomorrow.  

PATRIZIA sees the world’s smart cities as a critical focus area to bring the next level of intelligent and sustainable building solutions to urban communities today. Our booth at MIPIM reflected our new ‘NextNow’ brand campaign which is all about smart cities. By shaping the smart cities of the future, so the campaign explains, PATRIZIA will unlock value for its investors already today. For more details on ‘NextNow’ please click on here.