What’s a cactus got to do with investment?
Well, nothing usually. But this cactus belongs to a renter in Heidelberg, where the population has grown 7.6% since 2011. It’s one of many European cities where the demand for rental properties has skyrocketed as more people migrate for work.
That’s why we’ve invested €4.2bn in residential assets across Europe over the last three years – bringing strong returns for our clients, and giving homes to cacti just like this one.
1 in 5 Euros of real estate transactions in Europe in the last 12 months have been in the residential sector, an increase of 50% in the last 10 years. However the lack of availability of institutional quality product remains the biggest challenge for any pan-European investor.
This can be overcome with a good sourcing network, local presence, and proven knowledge when it comes to understanding where renters and their cacti will be drawn to next.